BUILDING PERSONAL BRAND ON LINKEDIN P1: Personal Brand vs Personal Branding

In the world of professional development, the terms “Personal Brand” and “Personal Branding” are often used interchangeably, but they actually refer to two distinct concepts. A personal brand is a perception that people have of you as an individual, including your values, strengths, and unique qualities. Personal branding, on the other hand, is the process of actively creating and promoting your personal brand to achieve specific goals.

Four ways to enhance your personal brand:

• Know your core values, strengths, and weaknesses

Understanding your core values is a journey rather than a one-time assessment. It’s about recognizing the knowledge and skills you bring to an organization and how they align with your values.

• Define how you expose yourself to others and ask for feedback

Once you’ve identified your value, you need to determine how you will showcase it to others. This means identifying your target audience and seeking feedback from them. By asking others how they perceive you, you can gain valuable insights into how to adjust your approach to better align with your goals.

• Be generous, kind, and willing to give

Building a personal brand requires being helpful and sharing your knowledge and expertise with others. This means adopting a mindset that is focused on helping others achieve their goals.

• Be willing to put in extra effort in everything you do

To create a strong personal brand, you need to go above and beyond what is expected of you. This means not only meeting the requirements of your job but also striving to exceed them.